● THE STORY BEHIND THE POUCH

One pouch. Two sisters.
Nine years in the making.

It started with Gabi

Nine years ago, we found a soft snuggle pouch for our aging dog Gabi. She'd curl up inside, disappear beneath the fabric, and sleep.

A little piece of home

The pouch traveled with us. Gabi and her sister Evie would settle inside it on trips. Something soft and familiar, even when everything else was changing.

Then Valentina arrived

Puppy Valentina came into our lives and found Gabi's favorite spot. The cocoon. A hammock beneath the desk. Anywhere close and cozy.

Watch Gabi and Valentina in the cocoon

the cocoon

Watch Valentina in her hammock

the hammock

"Gabi is no longer with us, but her warmth lives inside this story."

Then came Donatella

Years later, it was Donatella's turn. The cocoon passed quietly from one pair of sisters to the next. Two generations, one snuggle spot.

Then it went viral

One day it all came together. The pouch, low beneath the office chair, two tiny faces peeking over the edge. We shared it online. It went viral. Hundreds asked the same question: "Where can I get one?"

tap to watch on Instagram

A NOTE ON SAFETY

The pouch is a resting and burrowing space for supervised use, not a carrier, and not designed to hang from furniture. The chair setup in the video was a playful, supervised moment close to the floor, not the product's intended use. Always supervise your pet.

Now we're building yours

The original pouch had been ours for almost a decade. Sharing it meant building our own version: what the dogs loved, what you asked for, and the small details that make it feel right.

Watch the prototype reveal video

The prototype is done. One decision left, and it's yours.

Two new furs.
You pick.

Fabric is the one piece left. I want it to be exactly what you've seen in the videos.

Fabric option A

Option A

Vote A
Fabric option B

Option B

Vote B