It started with Gabi
Nine years ago, we found a soft snuggle pouch for our aging dog Gabi. She'd curl up inside, disappear beneath the fabric, and sleep.
Nine years ago, we found a soft snuggle pouch for our aging dog Gabi. She'd curl up inside, disappear beneath the fabric, and sleep.
The pouch traveled with us. Gabi and her sister Evie would settle inside it on trips. Something soft and familiar, even when everything else was changing.
Puppy Valentina came into our lives and found Gabi's favorite spot. The cocoon. A hammock beneath the desk. Anywhere close and cozy.
Years later, it was Donatella's turn. The cocoon passed quietly from one pair of sisters to the next. Two generations, one snuggle spot.
One day it all came together. The pouch, low beneath the office chair, two tiny faces peeking over the edge. We shared it online. It went viral. Hundreds asked the same question: "Where can I get one?"
tap to watch on Instagram
The pouch is a resting and burrowing space for supervised use, not a carrier, and not designed to hang from furniture. The chair setup in the video was a playful, supervised moment close to the floor, not the product's intended use. Always supervise your pet.
The original pouch had been ours for almost a decade. Sharing it meant building our own version: what the dogs loved, what you asked for, and the small details that make it feel right.
The prototype is done. One decision left, and it's yours.